Review
The multidisciplinary approach of this volume produces a rich review of literature that seems to surround the subject. In a sense, the paradigmatic lines that separate psychology, media, persuasion, and marketing research are also blurred, and favorably so.—Communication Research TrendsThis book offers a good mix. It brings together a number of sound theorists and empiricists and offers both overviews of existing research and new ideas. A book such as this one that is particularly geared toward introducing new ideas and looking at existing ones from different perspectives is therefore twice as important.—Journal of Communication
The Psychology of Entertainment Media provides a cutting-edge l [Read More...]
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For students or professionals in the field of media psychology, this book serves as an essential reference guide providing a wide, yet detailed inspection of entertainment media’s effect on unconscious consumers. Although a required text for some courses of study, we found this literature necessary and quite informative.