Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.
From the Back CoverEntertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you’re in the entertainment business, your competitors range from athletes to casinos, Disney to Sony, Harry Potter to the Dixie Chicks. How do you differentiate your product and find your market in this incredibly complex and brutally competitive marketplace? This book will show you how. Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment indu [Read More...]
Buy The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World at Amazon
Hot Internet Ideas: If someone asked you the question who makes the best mp3 player?, you would probably answer Apple. But do they rule the top selling list of iPods?
{ 1 comment… read it below or add one }
The eBook format is a HUGE disappointment. You cannot print anything or extract anything. What a waste. Now I have to buy the hardback, too. . .
DON’T WASTE YOUR MONEY ON THIS eBook FORMAT!!!! It is like throwing good money after bad.