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Review
“In Pimpin Ain’t Easy, Beretta Smith-Shomade problematizes utopian notions of ‘For Us, By Us’ television by aesthetically, culturally, politically and socio-historically contextualizing the industrial trajectories of BET and the promise often left unfulfilled in its niched programming. Smith-Shomade’s analysis offers an immensely valuable critical intervention that is [...]
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Review
“In Pimpin Ain’t Easy, Beretta Smith-Shomade problematizes utopian notions of ‘For Us, By Us’ television by aesthetically, culturally, politically and socio-historically contextualizing the industrial trajectories of BET and the promise often left unfulfilled in its niched programming. Smith-Shomade’s analysis offers an immensely valuable critical intervention that is [...]
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Review
“If you want to know the other side of the record business, and sell cds, you must have this book!” –John Acheson CRITIC, SFSU-MBA student, November 5, 2002″You’re an up and coming artist with great music, great producers to back it up, lots of people are talking [...]
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Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as [...]
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