Posts tagged as:

Marketing

Sports and Entertainment Marketing

by admin on May 20, 2010

Review
“Sports is something that all students love. Having a book that presents marketing using sports is an excellent idea.””This book gets your attention right away with various career angles! This text is amazingly thorough. Totally aligned with competencies of DECA!””The examples are interesting. The text is well [...]

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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

by admin on September 14, 2009

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as [...]

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

by admin on September 12, 2009

Industry insiders Al Lieberman and Patricia Esgate cover the entire entertainment industry, offering powerful insights into marketing film, video, broadcast, cable, radio, music, print, games, sports, travel, theme parks, and more.
From the Back CoverEntertainment is now a sprawling $500-billion industry that reaches into every corner of human life. If you’re in [...]

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