Review
In this book, Arviond Singhal and Everett M. Rogers provide a comprehensive framework for understanding the entertainment-education approach….The book offers a clear and sound theoretical background and provides a rich overview of what can be done in the area of social development via the entertainment media. It [...]
by admin on September 14, 2009
Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as [...]
