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Change

Entertainment Education: A Communication Strategy for Social Change

by admin on June 8, 2010

Review
In this book, Arviond Singhal and Everett M. Rogers provide a comprehensive framework for understanding the entertainment-education approach….The book offers a clear and sound theoretical background and provides a rich overview of what can be done in the area of social development via the entertainment media. It [...]

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Entertainment-Education and Social Change: History, Research, and Practice

by admin on March 31, 2010

Review
…the book is a valuable contribution to a strategy of growing importance to the field of development communication.—Communication Research TrendsThe subtitle of this thorough review of the education-through-entertainment field is History, Research, and Practice, and the book delivers admirably on this promise. The 22 chapters constitute a [...]

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