Posts tagged as:

Branded

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

by admin on April 8, 2010

Review
“A well-timed book that provides insight and perspective using abundant illustrations.” —  Convergence newsletter”The most comprehensive portrayal of events that surrounded the evolution of product placement — a must read basic tool for anyone who is involved with the media industry.” – Frank Zazza, CEO of iTVX”Well researched [...]

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Entertainment Marketing & Communication: Selling Branded Performance, People, and Places

by admin on September 14, 2009

Key Benefit- Entertainment Marketing &Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world. Key Topics- Theoretical or principles perspective: Theories underlie the study of communication, and marketing principles serve as [...]

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