Sports and Entertainment Management

Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.

About the Author

Ken Kaser has taught Marketing and Business courses in Texas and Nebraska for 25 years. He has been an innovative leader who has created new exciting [Read More...]

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Tagged as: Entertainment, Management, Sports