Filed under: Horror, Cinematical
In the unofficial battle of the horror sequels, the “home invasion by ghosts” follow-up has edged ahead of the “moralizing torture porn by traps” franchise.
‘Saw 3D’ appeared to be in the lead, what with its three dimensions and flying saws — as depicted in the trailer, which promises bloody mayhem and “the final cut,” complete with dozens of traps coming alive and attacking the viewing audience. Secure in the knowledge that the latest installment was filmed with actual 3-D cameras, ‘Saw 3D’ was the apparent leader in capturing the attention of horror fans this fall.
But the momentum may be shifting. Many horror fans have grown tired of Jigsaw and his acolytes, and warmly welcomed ‘Paranormal Activity’ last year. In a clever bit of marketing, Paramount Pictures encouraged folks to demand viewings in their city and vote for the film to receive a wide release. It worked; people got creeped out and the studio made millions.
You can find the original article and other great content at this URL: http://blog.moviefone.com/2010/09/17/paranormal-activity-2-edges-ahead-of-saw-3d-in-marketing-battle/
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