Filed under: TV News
Not much in the way of actual news or information happened at the ABC executive session this morning, mainly for two reasons: 1) ABC refused to elaborate on Steve McPherson’s departure, and 2) McPherson’s replacement, Paul Lee, had only been on the job for 36 hours when he took the stage to talk to the gathered critics.
ABC publicity exec Kevin Brockman brought out a large stuffed pink elephant before introducing Lee, to joke about the pink elephant in the room of McPherson’s departure. But that was the only comment he made on it, saying that their previous statement, issued when McPherson left, will stand as the only thing they’ll say on the subject.
What did come out of Lee’s session was the idea that ABC has a brand and it needs to be strengthened. As much as any broadcast network can be branded, of course. Lee’s last job was as the head of ABC Family, where he had to “not only channel my inner American, but I had to channel my inner female teen.”
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