Music Distribution: Selling Music In The New Entertainment Marketplace
by admin on April 25, 2010

Review
“If you want to know the other side of the record business, and sell cds, you must have this book!” –John Acheson CRITIC, SFSU-MBA student, November 5, 2002″You’re an up and coming artist with great music, great producers to back it up, lots of people are talking about you, but you can’t get your music to sell? If this situation is troubling you right now you might want to seek some help , help that is available between the covers of this book by C. Michael Brae, an extensive guide into the difficult business of promoting one’s music. As most people know, the hard part is not producing the music, but getting it out into the public, promoting it, getting it known and eventually selling it. A good complete guide with g [Read More...]
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Tagged as:
Distribution,
Entertainment,
Marketplace,
Music,
Selling
{ 2 comments… read them below or add one }
With all the books on the Music Industry out there written by so called experts, its quite a shock to purchase one that actually tells us would be Indie CEO’s, label owners, Artists, Managers and marketers the real deal.
I found this book to be overwhelmingly informative. ANYTHING you need to know about releasing, distributing and promoting your titles - its in this book! The book is my new Indie Bible, the exact manual for understanding how things get done, and most importantly - HOW TO ACTUALLY DO THEM!! You gotta have it.
Kudos to the Authors, this book is worth PLATINUM!
S. Montano
Vertigo Records, LLC
Listen, distribution is hard to come by for unknown Indie acts. This book breaks it all down and details each element. What’s much more valuable is that the writers also tell you step for step just what to do to achieve distribution. Building a “story” for your release, generating consumer demand, marketing strategies, radio campaigns, etc… it goes on & on & on!
The writers truly want you to get your release on to store shelves, reading this book, I truly felt that. Ex., No books ever discuss “retail promotion”, Brae and Russell not only discuss it, they breakdown exactly what to do to get product placement at retail, dealing with the retail buyers and reps.
For 150 pages, these guys packed a tremendous amount of truly useful knowledge all written in a conversational type flow. Chapter 11, Russell’s marketing chapter just blew me away, really made me realize how little I knew about marketing music!
Excellent book. If you’re an Indie with product sitting in your garage and no distribution and you wish to remedy that; read this book. If you’re running your own little consignment operation and want to move up to mainstream distribution; read this book. If your an Indie period; read this book!