Filed under: Features
Between performances by chart-topping pop artists and obligatory reaction shots of famous people in the audience, MTV’s Video Music Awards might not seem like it’s taking any risks when it airs live on Sept. 12 (9PM ET).
The music won’t be making a radical shift: Billboard staples like Kanye West, Eminem and Justin Bieber are all slated to rap, sweat and make teenage girls swoon. The location won’t be exceptional, either: The show traditionally opts for venues in either New York or Los Angeles, with this year landing again back in the City of Angels. And the presenters, per the usual, will include a range of well-known stars, such as Ne-Yo and Ashley Greene, alongside some promo-savvy up-and-comers, like Ke$ia and Nicki Minaj.
Instead, the chance for something fresh in this year’s awards rests on the shoulders of a blond woman named Chelsea Handler, whom MTV announced last week will host the proceedings.
By all accounts, including MTV’s, Handler was an unusual choice to take the reins of the network’s 27th annual ode to all things young and corporate-sanctioned music.
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