Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by admin on July 3, 2010

Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

The inside scoop on innovations and relationships that are revolutionizing the industry. . From the sharp decline in CD sales to the fragmentation of network TV audiences, the business models of the entertainment and advertising industries are showing severe cracks. Advertising Age editor Scott Donaton explains why these industries must converge to survive, overcoming hurdles and creating business models that attract today’s consumer.. . PRAISE FOR MADISON And VINE. . “A superb analysis of the intersection of Madison and Vine. This convergence is the future financial model of the entertainment and advertising industries.”–Mark Burnett, Creator/Executive Producer of The Apprentice and Survivor. . “Scott Donaton [has [Read More...]

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Tagged as: Advertising, Converge, Entertainment, Industries, Madison, Must, Survive, Vine

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