Jeff Zucker Testifies About NBC, Comcast Merger, Has To Defend Programming

by admin on February 28, 2010

Jeff ZuckerI wonder if Jeff Zucker knew that when he testified before Congress this past week about the merger between NBC and Comcast he would be talking about Tyler Perry.

But that’s what happened this past week when Rep. Maxine Waters asked Zucker, “Is there some assumption that black programming is not profitable?” This is probably a question that Zucker wasn’t expecting, and I’m not sure if he answered it in the best way that he could. He said that NBC has a great history of black shows on the network, and when Representative Steve Cohen mentioned that Al Roker is on ‘Today’ (to defend Zucker, I guess), Zucker mentioned that NBC also has Lester Holt.

Zucker was probably in an odd position, having to defend his network’s diversity by actually pointing out specific people one by one (you never win when you do that), and I’m not quite sure what Waters’ point has to do with the NBC/Comcast decision. Does Waters just think this about NBC or would she confront CBS and ABC about their programming, too? Waters also asked Comcast execs why they didn’t have more people of color or women on their board.

 

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