Entertainment Education: A Communication Strategy for Social Change
by admin on June 8, 2010
Review
In this book, Arviond Singhal and Everett M. Rogers provide a comprehensive framework for understanding the entertainment-education approach….The book offers a clear and sound theoretical background and provides a rich overview of what can be done in the area of social development via the entertainment media. It offers powerful arguments regarding how the entertainment-education strategy can contribute to positive change in a world filled with countless media messages by providing numerous examples of how effects can be measured in a more accurate fashion.—International Journal of Intercultural RelationsSinghal and Rogers publication is a unique contribution to the field and fills a long-standing need….Their boo [Read More...]
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Tagged as:
Change,
Communication,
Education,
Entertainment,
Social,
Strategy
{ 1 comment… read it below or add one }
Soap operas are the most popular genre in the world. This book shows how they can be used to promote worthy values in society. A must read for anyone wishing to use radio or television as positive forces in society.
An excellent resource which outlines the methodology of combining radio and television dramatic story-telling entertainment with pro-social educational goals. Documents several successful campaigns carried out in various countries which promoted safe sex, lower birth rates, and higher status of women. Other projects introduced agricultural techniques and other topics.