Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

by admin on April 8, 2010

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

Review

“A well-timed book that provides insight and perspective using abundant illustrations.” —  Convergence newsletter”The most comprehensive portrayal of events that surrounded the evolution of product placement — a must read basic tool for anyone who is involved with the media industry.” – Frank Zazza, CEO of iTVX”Well researched and replete with examples, this highly readable book is a must for anyone interested in marketing and communications.  Buy this one for your bookshelf!  Summing Up: Essential.” — Choice

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to embrace all media. Citing examples from film, music videos, and comput [Read More...]

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Tagged as: Brand, Branded, Business, Entertainment, Placement, Product, Strategy

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